SCOTTSDALE, Ariz. – June 16, 2022 – Barrett-Jackson, The World’s Greatest Collector Car Auctions, will kick off its 2023 Las Vegas Auction at the West Hall of the Las Vegas Convention, June 22-24, by once again partnering with the Driven Project charity to provide a “supercar therapy” experience for 10 local children battling critical and chronic illnesses.
On Thursday, June 22, 10 little co-pilots and their families will arrive at the West Hall of the Las Vegas Convention Center. Awaiting their arrival will be Barrett-Jackson and Driven Project teams, as well as a wide range of supercars, such as Ferraris, Lamborghinis and McLarens. At 8:30 a.m. following their arrival, the co-pilots will embark on a supercar adventure that will begin by crossing Barrett-Jackson’s world-famous auction block in the passenger seat of a supercar. Each child will receive a hero’s welcome, be introduced to those in attendance by longtime Barrett-Jackson television personality Rick DeBruhl and get pictures taken on the auction block with the supercars. Next, the co-pilots and their drivers will enjoy a cruise down Las Vegas Boulevard before returning to the West Hall for a day of family fun at the auction, including a special scavenger hunt designed just for them.
“We are excited to once again partner with the Driven Project as we host many exceptional young children and their families to kick off another highly anticipated event in Las Vegas,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Over the last couple of years, we’ve partnered with the Driven Project several times to create special, unique and impactful experiences for these children, and I can’t wait to see the smiles on their faces at Barrett-Jackson next Thursday. This is truly the perfect way to jumpstart our 2023 Las Vegas Auction.”
The Driven Project was founded by Kevin Gordon in 2018 in Vancouver, Canada, with one goal in mind: to provide “supercar therapy” to children who are battling critical and chronic illnesses and helping give them the strength to “keep driving forward” on their journey. Today, the Driven Project charity is now operating in the United States, Canada and Australia. The “supercar therapy” experience provides these amazing children with a much-needed adrenaline-filled escape from reality, helping them stay strong through their battles and an opportunity to create memories alongside their family that they will cherish forever.
“The Driven Project is a wonderful organization, and we are delighted to once again work alongside them and their volunteers to create a day of fun and excitement for these families,” said Carolyn Jackson, Chief Philanthropy Officer for Barrett-Jackson. “Our commitment to the community has long been a foundational pillar for Barrett-Jackson and we look forward to providing another exceptional experience for these children in Las Vegas.”
Supercars will begin staging at the West Hall at 7:45 a.m. and the families will arrive at 8 a.m., with the event beginning at 8:30 a.m. Media wishing to attend are encouraged to arrive before 8:00 a.m. and are asked to please RSVP to Rodney Scearce at firstname.lastname@example.org.
Click Here to view a recap video of the Driven Project at Barrett-Jackson’s 2022 Las Vegas Auction.